Most Consumers Are Using Their Phones for Search – Is Your Brand as Visible on Mobile Devices as it Should Be?

Think about your last 10 Google searches. Were they on your smartphone or on your computer? If you’re like most people you’d say close to 70% of your searches were made with your smartphone – a staggering statistic that demonstrates the massive shift towards mobile search. As you probably already know, search engine usage gives marketers valuable insight into consumers’ intent, allowing for more effective ads. Now, as media and device habits change to include more voice and visual search, particularly on mobile, brands can use search to reach shoppers in even more ways. Search ad spending continues to grow robustly in the US, largely due to mobile. Mobile growth is so strong that overall spending increases are in the double digits, despite declines in desktop-based search ad outlays. Google is still positioned firmly on top of the search world,…