For higher education institutions, digital marketing is an integral tool that, if effectively utilized, can raise awareness of a college’s features and amenities, attract qualified applicants, and maintain (or improve) enrollment figures. To be sure, the vast majority of today’s higher education institutions are utilizing digital marketing, and other institutions yet are planning to do so in the near future. … Read More

In today’s highly competitive professional landscape, businesses, organizations, and educational institutions have more marketing tools — more ways to reach potential customers, members, and students — to choose from than they have at any other point in history. Consequently, the way these groups spread knowledge of their products and services is constantly evolving. To be sure, the way these groups … Read More