WHAT WE DO
The Banner Edge Media team collectively draws on 75 years of combined experience in higher education marketing to create enrollment marketing strategies that deliver tangible student body growth and retention for our partner schools.
Our team utilizes a blend of deep analytical knowledge and creative, cutting-edge marketing technologies. Our unique approach yields student body growth for our College & University partners that is second to none.
Our Award-Winning Student Recruitment Strategies
our team consists of branding experts who are skilled at raising awareness and subsequent student body growth by putting your school in front of the right audience with the right message. we are skilled at increasing visibility & reach in a competitive, evolving digital landscape.
our in-house team of SEO experts offers dynamic, in-depth SEO strategies that deliver quantifiable results via campaigns that are tailored to each of our partner’s individual needs & goals. we utilize the latest tools & methodologies that guarantee your campaign will be a success.
Targeted Lead Generation
don’t. buy. names. we deliver high-intent, qualified students to your admissions team. no middle man or mark-ups here; we own & operate multiple web properties and in-house manage each lead generation campaign. our vertically-integrated strategy means full transparency, intent, and tangible growth.
Online Program Marketing
over 60% of students take at least one course online – and let’s face it, the space is crowded. our team specializes in developing national brand awareness, creating marketing strategies to enhance enrollment growth, & keeping your brand relevant and innovative in a challenging, competitive landscape.
the number one priority for all of our enrollment marketing & student recruitment strategies is students who not only apply & enroll, but ultimately graduate. we obsess over down-funnel metrics & performance, because student body growth is important, but student success is paramount.
let us centralize & streamline your marketing efforts by taking all of your student acquisition strategies in-house under one roof. our holistic approach means that we understand that success is only truly achieved when all moving parts are working together toward the same goal.
building & sustaining a social media presence isn’t easy – it is a full-time job, and then some. our team knows what it takes to build & maintain your brand’s position and value across all social media channels, keeping your name relevant and in front of the right audience.
our proprietary data & analytics solutions utilize multi-channel attributes to determine what’s working and why. we are able to track and measure multiple touchpoints to ensure that your KPI thresholds are being met and, in many cases, exceeded. our holistic approach combined with an obsession with trends & numbers will give you a clear picture of your campaign as an overall entity.
let our in-house team of pay-per-click (ppc) experts drive granularly-targeted, qualified prospective students to your institution’s website on a no-fuss, performance-based ppc basis. only the highest-intent students visit your website, yielding a measurable increase in student inquiries, and quantifiable enrollment growth.
Market Research & Analysis
tap into our team’s 75+ years of combined experience. we can help with industry analysis, target market analysis, and competitor analysis in order to get the most out of your marketing dollars.
with over three times more registered email accounts than Facebook & Twitter combined, email marketing – when done right – is one of the most powerful & effective ways to communicate with students. our in-house team of email marketers delivers relevant, effective messaging that keeps your brand top-of-mind.
Creative & Design
you only get one shot to make a first impression. our talented in-house design team can work strategically with your institution to develop fresh content & creative ideas that will capture the attention of your target student audience.