No minimum
No minimum clicks, budget, or monthly spend.
Banner Edge Self-Serve CPC Platform
Your campaigns.Your controls.
Built primarily for agencies and education marketing companies that need a dependable source of higher education traffic. You control competitive bids, daily budgets, day-and-hour schedules, and campaign status—without setup or management fees.
CLIENT CONTROL PANEL / SELF-SERVE
Competitive bid100%Client controlled
Daily budget24/7Adjust anytime
Day + hour controlsANYTIMEUpdates instantly
Campaign statusLIVEActivate or pause
01 WHAT YOU BUY
Validated clicks.
Direct control.
The platform is simply how you control the traffic you buy—not a separate technology product or software license. Banner Edge builds campaigns to your specifications and validates traffic before each billable click is delivered.
CPCEvery delivered click is billable
O&OEducation-focused properties
24/7Performance monitoring
50States covered
Enterprise capability.
Zero enterprise barrier.
Start with the traffic volume that makes sense for your school or agency. Test narrowly, scale deliberately, pause immediately, or keep growing—without a separate fee meter running beside performance.
No setup fee
Campaign creation and implementation carry no separate charge.
No management fee
Platform access and regular help from our team are included.
Pause anytime
Month to month. No notice period beyond telling us to pause.
02 CLIENT CONTROL + VISIBILITY
Control the campaign.
See the activity.
Your account provides the controls needed to manage acquisition directly, with reporting that makes traffic delivery and account activity visible.
Bid, budget, schedule
Control competitive bids, daily budgets, virtually any day-and-hour schedule, and active or paused status by campaign. Your changes take effect instantly.
ADJUST DIRECTLYYour campaign rules
Banner Edge configures your click URL, academic targeting, and state or ZIP-level geography to approved specifications.
NO SETUP FEEClicks, spend, history
Review clicks, spend, average CPC, date-filtered performance, exports, and a timestamped change history.
MEASURABLE + ACCOUNTABLE03 HOW IT WORKS
Launch quickly.
Control continuously.
Our people, media operation, validation controls, and technology stay connected from campaign build through click delivery and reporting.
Specify
Define the destination URL, academic audience, geography, and campaign requirements.
Build
Banner Edge prepares the campaigns and client account, typically within 24–48 hours after approval.
Control
Set competitive bids, budgets, day-and-hour schedules, and campaign status directly through your account. Updates take effect instantly.
Measure
Monitor validated click delivery, spend, average CPC, and account changes as activity occurs.
Built for agencies
that need education traffic.
Today, the Self-Serve CPC Platform primarily serves agencies and education marketing companies that need reliable higher education click supply. Schools can use the platform too, while BEM-managed Host Post and Linkout CPL campaigns provide institutions with broader performance-based options.
AgenciesEducation marketing companiesAggregatorsOPMsCollegesUniversities
04 STRAIGHT ANSWERS
CPC, clearly.
What exactly does a CPC client pay for?+
Every validated click delivered through the Banner Edge Self-Serve CPC Platform is billable. There is no separate software, setup, or management charge.
Who is the Self-Serve CPC Platform built for?+
It primarily serves agencies and education marketing companies that need higher education traffic. Colleges, universities, OPMs, and other education buyers can use it as well.
Can we start with a small test?+
Yes. A campaign can begin at the volume that makes sense for your goals and scale when performance supports it.
Do we have to replace our technology?+
No. The self-serve account controls Banner Edge traffic delivery; it does not replace your website, CRM, enrollment systems, or marketing technology.
Can we receive clicks without paying per click?+
Yes. A client-hosted CPL campaign can send traffic into your enrollment experience while you pay only for qualified student inquiries. That is a different commercial model from the Self-Serve CPC Platform.
Does the platform optimize against our conversion data?+
Not currently. Self-serve CPC clients directly control their campaigns, while downstream conversion-data optimization is part of BEM-managed Host Post and Linkout campaign models when clients provide that data.
How precise are the scheduling controls?+
You can set virtually any day-of-week and hour-of-day schedule by campaign. Changes made in your account take effect instantly.
Can we pause or cancel immediately?+
Yes. Campaigns are month to month, and you can change campaign status directly through your account.
How is traffic quality handled?+
Campaigns use first- and third-party traffic validation, fraud controls, source vetting, creative compliance review, and active performance monitoring.
Start at your scale
Let performance
earn the next click.
Tell us where the traffic should go and what a successful campaign needs to accomplish. We’ll build from there.
Discuss CPC traffic ↗