PPC for Higher Ed Institutions – Pros vs Cons
Originally published Jan 4, 2019
In today’s highly competitive professional landscape, businesses, organizations, and educational institutions have more marketing tools — more ways to reach potential customers, members, and students — to choose from than they have at any other point in history. Consequently, the way these groups spread knowledge of their products and services is constantly evolving. To be sure, the way these groups spread knowledge of their products and services must constantly evolve if they wish to stay relevant. Pay-per-click (PPC) advertising is one of the most popular, effective, and high-stakes forms of advertising, and as a result, it’s also one of the most commonly utilized forms of advertising. Specifically, many educational institutions—including well-known universities, specialty colleges, and even graduate schools—have turned to PPC advertising to reach qualified potential students. Other educational institutions yet haven’t made the jump (or a serious commitment to)…