As many digital advertising experts know, paid search strategies are integral to the digital marketing process. This is the case for many reasons, including the fact that keyword strategies can determine how effective you’ll be at positioning your school in front of your ideal prospective student. In addition to impacting your school’s ability to connect with new students, keywords determine … Read More

In today’s digital world, more and more higher education marketers are becoming aware of the integral role that effective communication plays in optimizing their marketing plan. If you work in the academic sector and are looking for ways to optimize communication with prospective college students so that you can enhance enrollment rates, this is the article for you. Below you’ll … Read More