Leveraging the Power of Facebook
Originally published May 10, 2019
Since being opened to the public way back in 2006, Facebook has turned into a titan of the information age. According to BrandWatch, Facebook currently counts over 2.320 billion users, thus putting it head and shoulders above every other social networking site in terms of popularity. To put into context just how impressive that user base is, YouTube counts 1.5 billion users, WeChat has 1.12 billion people onboard, and Instagram has about one billion people sharing their photos online. No other social networking site can currently claim that is has a billion registered users. Facebook remains a popular advertising tool, especially for those looking to convey more meaningful messages through various forms of media. That’s why it works well as a platform for universities that are trying to recruit new students. However, simply posting some photos and passages on Facebook…