Establishing and promoting the value of your Online programs versus all the rest is hard. Maybe you are handling all of your student acquisition marketing efforts in-house; maybe you have a few third-party companies that handle the many moving parts for you. One strategy to consider is choosing and hiring an agency of record, or AOR, to centralize and streamline your marketing efforts. Why? For starters, working with multiple teams internally or multiple agencies can quickly become difficult to manage. All of a sudden, one initiative can mean multiple emails, meetings, calls, and memos to ensure that all brand messages are consistent across all parties involved. With an AOR, your communication is streamlined. A by-product of this can also be cost reduction. When you’re concentrating all marketing efforts through one centralized agency, the economies of scale come into play which will allow your agency to push out more work for less money. But communication and cost-effectiveness aren’t the only benefits here; working with an AOR means that you’re able to tap into extensive industry expertise & knowledge based on your agency’s experience. A seasoned higher education agency will act as a direct marketing arm and will have the tools, team, and historic analytics to put a campaign together that will yield results for your school.
Curious about the any of the above? Want to know how the Banner Edge team can put over a decade of higher education experience to work for your school? We’d love to chat.