Higher Education Marketing – Navigating Digital

With over 80% of prospective college students researching Colleges & Universities online, the days of career fairs & high school recruiters are becoming a distant memory. Now days, schools understand that they have to make a name for themselves in the digital space to capture an audience fueled by immediately available information and endless educational options thanks to the increasing … Read More

AI Goes From Newbie To Mainstream

“Yeah, yeah, I know — artificial intelligence.” That’s likely the response you’ll get when talking about AI in 2018. With everyone from toddlers to seniors using Alexa, Siri, and customer service chatbots, it’s no wonder AI may soon begin to feel like old news—at least to mainstream users. On the business side, however, so much power remains in AI — … Read More

Top 10 Digital Trends of 2018

This article was originally published on Forbes.com on September 26, 2017. Even though we haven’t quite hit the final quarter of 2017, you could say it’s been an eventful year in digital transformation. Just it was predicted at t this time, user experience (UX), big data, smart machines — and of course, change itself—have proven big players in the business … Read More

SEO VS. PPC – Which one is best for you?

Every business owner deciding to start an online marketing strategy are faced with one monumental question, Search Engine Optimization (SEO) or Pay-Per-Click (PPC)? The answer is not as simple. Depending on your business, what conversion you are aiming to get and the competitiveness of your industry, you will benefit from each strategy differently. In most situations to get the best … Read More

How to Make Your Email Marketing Stand Out –The Secrets Everyone Wants to Know

Including Visual Content in Emails Just as the entire web is getting more visually oriented, so is email. Compelling images in an email is a way to catch your subscribers’ attention. Aside from still images, more marketers are now using videos in their emails. This is a trend that’s likely to explode in the near future. Video marketing is getting bigger all … Read More

Blockchain Finds Its Way

While it’s more popular cousin Bitcoin continues to blow away stock market analysts, Blockchain may finally find its place in 2018. Gartner shows that as of February this year, blockchain was the second top search term on its website, increasing 400% in just 12 months. To me, it’s no surprise. While the financial industry will be the first to begin … Read More

Tap into Your Brand’s Awareness Potential with Paid Search

Google has positioned itself in the English language as both a noun and a verb – let’s be honest here, that is a feat. The relevancy of Google within our daily lives has led to roughly 80% of consumers using Google to search for and influence the purchase of products and services. Eighty. Percent. With Banner Edge Media’s Paid Search … Read More

Forbes: Marketing Analytics Key to Growth

A new study conducted by Forbes shows that marketers who invest more than 10% of their working media budgets in marketing performance measurement, or analytics, are three times more likely to exceed their growth plans by 25%. The high performers, who are more likely to invest in campaign attribution tools and marketing mix modeling, also achieve 7.5% better growth outcomes than … Read More

Email Marketing – Still the Undisputed King of Marketing Success

Email marketing is an old-standby in the realm of internet marketing and there’s a reason it hasn’t gone anywhere: it works. Your customers are in their inbox every day—several times a day. With email marketing you’re sure to reach them—which means more people through your front door, more calls, and more revenue. Your email marketing is an integral part of your marketing … Read More