Higher Education Marketing – Navigating Digital

With over 80% of prospective college students researching Colleges & Universities online, the days of career fairs & high school recruiters are becoming a distant memory. Now days, schools understand that they have to make a name for themselves in the digital space to capture an audience fueled by immediately available information and endless educational options thanks to the increasing availability of Online and Distance Learning programs. So how do you set yourself apart? 1. Make Yourself Easily Found! Have you ever seen an ad that seems to follow you around on the internet? Savvy marketers know that an omni-channel approach will reach the most people. Using a mix of strategies for maximum exposure is the name of the game. This can include social media, paid search, display advertising, etc. The adage of placing one’s proverbial eggs in one basket…