How to Make Your Email Marketing Stand Out –The Secrets Everyone Wants to Know
Originally published Aug 3, 2017
Including Visual Content in Emails Just as the entire web is getting more visually oriented, so is email. Compelling images in an email is a way to catch your subscribers’ attention. Aside from still images, more marketers are now using videos in their emails. This is a trend that’s likely to explode in the near future. Video marketing is getting bigger all the time and including videos in your emails is a way to improve open rates and improve engagement. Mobile Optimization At the middle of 2015, about two-thirds of emails were opened on email devices. That number is more than likely even higher now. As smartphones and tablets overtake computers on the internet, it’s essential to make your content mobile-friendly. Test your emails regular mobile devices to make sure that they’re easy to read. Offering Subscribers High Value Incentives…