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Want to Reach the Elusive Millennial Consumer? Here’s How We Do It

Originally published Jan 3, 2017

Is your brand reaching Millennials in a meaningful way? Banner Edge Media is leading the digital marketing industry with technology and strategy that is generating leads and producing results in an unprecedented way. Millennials in the United States fuel social media, keep up with the latest trends, quickly integrate new tools and devices into their lives and spend US$600 billion a year. In fact, experts predict their spending power will exceed $1 trillion by 2020. So, if you’re trying to target the 92 million online users between 19 and 35 years old, you have a lot to learn—and a lot to earn. Eighty-five percent of Americans aged 18 to 29 years own smartphones, and 51.3 percent of all website visits occur on mobile devices. Designing a mobile-friendly website is crucial to business success. Millennials do not limit themselves to just…

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