Google has positioned itself in the English language as both a noun and a verb – let’s be honest here, that is a feat. The relevancy of Google within our daily lives has led to roughly 80% of consumers using Google to search for and influence the purchase of products and services. Eighty. Percent. With Banner Edge Media’s Paid Search campaigns, you’re instantly tapping into this consumer base armed with our years of market knowledge, experience, analytics, and all the tools we’ve built in-house to make your campaign a success.

So What is Paid Search and Why Do You Need It?

Google isn’t the only kid on the block. There are numerous search engines out there – Bing, Yahoo!, – where do you start? How do you put your ads in front of the right person, at the right time, with the right message? Our team takes the guesswork out of managing multiple search campaigns, all with their own variables and moving parts, by targeting & bidding on keywords that reach your target audience and maximize your conversions. We’ll get creative and help you find what your targets are searching for – and who else is searching for them to deliver a comprehensive strategy rooted in analytics. We’ll help you set attainable goals & timeframes, create compelling ad copy, and launch a successful campaign – but it doesn’t stop there. Paid Search campaigns aren’t something you can set & forget. We provide ongoing in depth analysis with a team that is monitoring your campaign 24/7. Our obsession with monitoring and analytics ensures your campaign is responding to what your competitors and consumers are doing online – immediately. We know how to maximize your digital investments and make them perform for maximum results. Our team is working around the clock to anticipate trend, market and Google indexing changes on your behalf so we are always one step ahead on smart, educated adjustments and optimizations to maximize your ROI through the entire lifetime of your campaign.