So, what does ad fraud mean? Well the simple answer is nothing. By itself, ‘fraud’ or ‘getting frauded’ requires an explanation that warranted the use of its claim in the first place. At its most innocent, it means the client simply wasn’t happy with the results of a campaign. At its worst, it could mean something quite malicious, such as bots that mimic human behavior, to click farms that comprise a group of low paid wage earners that click on ads, watch video ads or even fill out forms with bogus information.
So, what are the most common types of fraud?
So how can we combat fraud? There are two main things you can do to help make sure your advertiser dollars aren’t being spent with swindlers.
Stay Vigilant- You know your campaign better than anyone. Be wary of using affiliates from countries that are known to have high fraud rates. Look for strange traffic patterns coming in from affiliates, such as a bunch of actions taking place at night. Monitor click-thru-rates as well as earnings-per-click rates and consider any outliers as suspicious. Track conversions at the affiliate level in conjunction with monitoring client feedback so you know who is producing quality and who isn’t.
Look for vendors & affiliates who handle the majority if not all of their marketing tactics internally to eliminate potentially fraudulent sub-affiliates and other vendors. Be diligent when vetting your advertising partners on the front end to save yourself the potential headache of fraud on the back.
Let Banner Edge Media conduct a free fraud audit for your team. Contact us today to learn more.