Measure what happens after the inquiry
Connect acquisition to the student journey with clear definitions and mature reporting.
BANNER EDGE MEDIA
Insights and archive.
Explore our approach to student acquisition and measurement, or browse earlier writing from the BEM archive.
Current perspectives
Keep traffic quality and inquiry quality connected
Evaluate source quality and inquiry qualification together across the acquisition process.
Choose the delivery model around the school
Understand CPL, CPC, Hosted, and Linkout within BEM student acquisition.
Historical recognition
Our earlier website recorded “Top of Phoenix 2017 — Best Interactive Marketing Firm.” This is historical recognition from 2017.
2017 Phoenix Business Journal recognition
From the archive: 2017–2019
These archival excerpts reflect their original publication dates. Statistics, platform guidance, and predictions may no longer apply.
Jan 4, 2019
PPC for Higher Ed Institutions – Pros vs Cons
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Jan 28, 2019
Measuring the Success of your Student Acquisition Campaigns
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May 10, 2019
Leveraging the Power of Facebook
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Oct 3, 2017
AI Goes From Newbie To Mainstream
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Jan 3, 2017
Want to Reach the Elusive Millennial Consumer? Here’s How We Do It
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Feb 3, 2017
Most Consumers Are Using Their Phones for Search – Is Your Brand as Visible on Mobile Devices as it Should Be?
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Mar 3, 2017
Everything You Ever Wanted to Know About Performance Marketing: What It Is and Why It Works
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Apr 3, 2017
Email Marketing – Still the Undisputed King of Marketing Success
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Nov 10, 2017
Higher Education Marketing – Navigating Digital
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May 3, 2017
Forbes: Marketing Analytics Key to Growth
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Jun 3, 2017
Tap into Your Brand’s Awareness Potential with Paid Search
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Jul 3, 2017
Blockchain Finds Its Way
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Aug 3, 2017
How to Make Your Email Marketing Stand Out –The Secrets Everyone Wants to Know
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Sep 1, 2017
Banner Edge Media Named Top Digital Marketing Firm by the Phoenix Business Journal
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Sep 3, 2017
SEO VS. PPC – Which one is best for you?
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Oct 3, 2017
Top 10 Digital Trends of 2018
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Nov 15, 2017
Combatting Fraud Across the Digital Landscape
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Nov 27, 2017
Advertising Your Small Business Online
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Dec 6, 2017
Choosing the Right Digital Agency
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Jan 15, 2018
2018: Effective Digital Advertising Strategies
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Jan 23, 2018
Nine Web Design Trends That Will Shape 2018
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Mar 1, 2018
Performance-Based Enrollment Marketing Solutions
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Apr 13, 2018
Marketing 101: Effectively Communicate with Prospective Students
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Apr 20, 2018
Paid Search: Optimizing Your Enrollment Marketing Efforts
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May 2, 2018
Higher Ed Marketing – Standing Out in a Crowd
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May 23, 2018
Promoting Your Online Programs. You Offer Them – Now What?
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May 29, 2018
Declining Enrollments – Bucking the Trend
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Jun 4, 2018
For Meets Non – the Merging of the Profit Sectors
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Oct 23, 2018
Email Marketing: A Perspective for Higher Education
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Nov 12, 2018
SEO Considerations for Higher Education Institutions in 2019
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