For Meets Non – the Merging of the Profit Sectors

For-profit schools have traditionally been at the cutting edge of online and distance learning. They are often a popular option for adult students who needed convenience and flexibility in order to balance all the responsibilities in their lives. Yet lower birth rates and the rebounding economy have caused declining enrollment throughout all sectors of post-secondary education. For-profit enrollment has been … Read More

Declining Enrollments – Bucking the Trend

Until recently, a college education all but guaranteed a golden ticket to the middle class. While there are still those that extol the virtues of college, the stark reality is that colleges have experienced decreasing enrollments since 2013. Few outside higher education have noticed these trends, but the reality is that it has become harder colleges to recruit and retain … Read More

Promoting Your Online Programs. You Offer Them – Now What?

It wasn’t too long ago that online & distance learning was stigmatized. There was a certain illegitimacy attached to any degree that was not earned by a student in the traditional sense – on-campus, at a brick and mortar school, physically among their peer set, sitting through lectures and residing on or near campus. But where does this leave the … Read More

Higher Ed Marketing – Standing Out in a Crowd

The higher education world is more competitive today than it ever has been. If you want to attract the best & brightest, it’s important to put together an engaging, comprehensive marketing strategy. So how do you ensure your school will stand out in a sea of competition, especially in the Online space? Identify Your Target Audience. Your first step to … Read More

Paid Search: Optimizing Your Enrollment Marketing Efforts

As many digital advertising experts know, paid search strategies are integral to the digital marketing process. This is the case for many reasons, including the fact that keyword strategies can determine how effective you’ll be at positioning your school in front of your ideal prospective student. In addition to impacting your school’s ability to connect with new students, keywords determine … Read More

Marketing 101: Effectively Communicate with Prospective Students

In today’s digital world, more and more higher education marketers are becoming aware of the integral role that effective communication plays in optimizing their marketing plan. If you work in the academic sector and are looking for ways to optimize communication with prospective college students so that you can enhance enrollment rates, this is the article for you. Below you’ll … Read More

Performance-Based Enrollment Marketing Solutions

As many people know, the scope, nature, and procedures for the field of higher education are changing. The rise of technology has made Online education increasingly appealing and prevalent in the contemporary landscape. As such, many if not most savvy educational organizations have launched cutting edge, accessible online programs. These programs can enable students to complete their programs through distance … Read More

Nine Web Design Trends That Will Shape 2018

In today’s world, company leaders who want to maintain a strong ecommerce presence need to know what types of online marketing trends have gained traction. By remaining up to date regarding digital trends, business owners can make informed decisions regarding what types of techniques to integrate into their existing online advertising plan. When you start thinking about trends that you … Read More

2018: Effective Digital Advertising Strategies

Typically, success is defined in terms of things like increasingly impressive conversion rates, a bigger audience, industry leadership, and the ability to connect with individuals who eventually become your business partners. Irrespective of how you define success, it’s important to know that an effective advertising campaign can play a key role in empowering you to ensure that your business thrives. … Read More

Choosing the Right Digital Agency

In today’s world, many business owners are beginning to understand the powerful role that online marketing strategies can play in making their organizations more visible and authoritative. However, these corporate leaders will oftentimes find themselves falling into the trap of paying for digital advertising services that do not entail an impressive return on investment (ROI). If this is your dilemma, … Read More