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Higher Education Marketing – Navigating Digital

Higher Education Marketing – Navigating Digital

With over 80% of prospective college students researching Colleges & Universities online, the days of career fairs & high school recruiters are becoming a distant memory. Now days, schools understand that they have to make a name for themselves in the digital space to...

AI Goes From Newbie To Mainstream

AI Goes From Newbie To Mainstream

“Yeah, yeah, I know — artificial intelligence.” That’s likely the response you’ll get when talking about AI in 2018. With everyone from toddlers to seniors using Alexa, Siri, and customer service chatbots, it’s no wonder AI may soon begin to feel like old news—at...

Top 10 Digital Trends of 2018

Top 10 Digital Trends of 2018

This article was originally published on Forbes.com on September 26, 2017.Even though we haven’t quite hit the final quarter of 2017, you could say it’s been an eventful year in digital transformation. Just it was predicted at t this time, user experience (UX), big...

SEO VS. PPC – Which one is best for you?

SEO VS. PPC – Which one is best for you?

Every business owner deciding to start an online marketing strategy are faced with one monumental question, Search Engine Optimization (SEO) or Pay-Per-Click (PPC)? The answer is not as simple. Depending on your business, what conversion you are aiming to get and the...

Blockchain Finds Its Way

Blockchain Finds Its Way

While it’s more popular cousin Bitcoin continues to blow away stock market analysts, Blockchain may finally find its place in 2018. Gartner shows that as of February this year, blockchain was the second top search term on its website, increasing 400% in just 12...

Tap into Your Brand’s Awareness Potential with Paid Search

Tap into Your Brand’s Awareness Potential with Paid Search

Google has positioned itself in the English language as both a noun and a verb – let’s be honest here, that is a feat. The relevancy of Google within our daily lives has led to roughly 80% of consumers using Google to search for and influence the purchase of products...

Forbes: Marketing Analytics Key to Growth

Forbes: Marketing Analytics Key to Growth

A new study conducted by Forbes shows that marketers who invest more than 10% of their working media budgets in marketing performance measurement, or analytics, are three times more likely to exceed their growth plans by 25%. The high performers, who are more likely...