CASE STUDY 02 ENTERPRISE-SCALE ONLINE UNIVERSITY
12+ years.
Still moving forward.
A longstanding university partnership evolved across BEM-hosted inquiry generation and performance-based traffic delivered to client-hosted experiences. The delivery architecture changed. Accountability to downstream performance did not.
BEMINTELLIGENCEPROPRIETARY ENGINE
INTERVIEWSAPPLICATIONSENROLLMENTSSTARTS
TWO DELIVERY ARCHITECTURES. ONE ACCOUNTABLE PERFORMANCE PARTNER.
01 THE RELATIONSHIP
Not a campaign.
A partnership.
For more than 12 years, Banner Edge Media has supported the same national online institution through changing priorities, operating structures, and acquisition strategies.
Longevity at this level is earned through execution. Campaigns had to launch quickly, absorb changing requirements, support meaningful volume, and remain accountable to performance deeper in the enrollment journey.
The history proves trust. What matters now is using everything learned across that history to improve what happens today and tomorrow.
02 ENTERPRISE-SCALE DELIVERY
Built to handle
serious volume.
A single verified 12-month Host Post cohort demonstrates the operating scale behind the relationship without revealing the institution, pricing, or exact campaign allocation.
Volume is shown in intentionally broad ranges. The selected cohort represents one 12-month period within the larger relationship and does not disclose lifetime volume, client pricing, or campaign-level allocations.
03 THE HYBRID MODEL
Meet the client
where performance happens.
The institution did not need to adopt BEM software or replace its own platform. Banner Edge supported the delivery path appropriate for each campaign while the proprietary technology stayed behind the scenes.
01
BEM-HOSTED DELIVERYInquiry generation on experiences built and operated by Banner Edge.
BEM managed the acquisition experience and delivered accepted student inquiries under a performance-based model.
TRAFFICBEM EXPERIENCEACCEPTED INQUIRY
02
CLIENT-HOSTED DELIVERYPerformance traffic delivered directly into client-controlled experiences.
BEM supplied measurable Linkout traffic while the institution retained control of the destination and enrollment experience.
TRAFFICCLIENT EXPERIENCEREPORTED OUTCOME
04 WHY IT LASTED
The model changed.
The standard didn’t.
BEM continued adapting as client needs changed, responding quickly, supporting enterprise-scale volume, and using client-reported outcomes to improve performance without asking the institution to buy technology.
On the current client-hosted path, application performance supplies an early report-card signal while deeper enrollment outcomes continue to mature. That visibility supports faster decisions without treating an incomplete cohort as a final verdict.
Past performance earns the next opportunity. Today’s results determine what happens tomorrow.
PARTNERSHIP EVOLUTIONACTIVE
12+ YEARSAND MOVING FORWARD
05 THE BEM DIFFERENCE
The client buys performance.
Not our technology.
No software purchase. No platform replacement. No implementation burden. BEM’s proprietary technology works behind the scenes to generate, measure, and optimize the traffic and accepted inquiries delivered.
BEM / PERFORMANCE ENGINE24 / 7
BEMPROPRIETARYOPTIMIZATION ENGINE
CLIENT OUTCOMESCONTINUOUS IMPROVEMENT
YOUR PERFORMANCE TARGET
Tell us the outcome you need.
We’ll build the campaign around it.
Enterprise-scale acquisition, flexible delivery, and a performance partner that never stops building.
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