Complete identity
Full contact information needed for responsible follow-up.
Qualified student inquiries / CPL
A student asked
to hear from you.
Banner Edge Media creates school-specific student interest through education properties we own and operate, then supports either a BEM-hosted or client-hosted conversion path. You pay only for qualified student inquiries—not the clicks used to generate them.
QUALIFIED INQUIRYVALIDATED + MATCHED
Prospective
student
student
SPECIFIC REQUEST“I want to hear
from this school.”
from this school.”
Selected school
or institution
or institution
WHAT MAKES IT QUALIFIED
Full contact informationValid phone + emailProgram interestConsent
THE BILLABLE OUTCOMEA qualified student inquiry.BEM-hosted or client-hosted. Same standard.
01 WHAT QUALIFIES
More than a form fill.
A specific request.
A qualified inquiry represents a prospective student who has identified what they want to study and has expressly requested connection with a particular school or institution.
Validated contact
A valid phone number and email address.
Academic intent
A defined degree, subject, or program area of interest.
School-specific request
A clear request to hear from the selected school or institution.
Consent
Required consent captured within the approved student experience.
Validation + matching
Inquiry information is checked and aligned to campaign requirements.
02 TWO CPL PATHS
Where traffic lands
is not what you pay for.
Traffic destination and billing model are separate decisions. Under either CPL path, Banner Edge carries the click risk and your institution pays only when a qualified student inquiry is generated.
Your enrollment experience
BEM traffic→Your website→Qualified inquiry
Prospective students are sent directly to your approved website or enrollment experience. The clicks are acquisition inputs—not billable units.
YOU PAY FOR QUALIFIED INQUIRIESOur approved student experience
BEM traffic→BEM O&O→Qualified inquiry
Interest is captured through a BEM-hosted experience built to approved requirements, then validated, matched, and delivered.
YOU PAY FOR QUALIFIED INQUIRIES03 OWNED-AND-OPERATED GENERATION
We buy traffic.
We generate the inquiry.
Banner Edge does not buy student leads from third parties. We buy traffic and create student interest through education experiences we own and operate, giving our team direct visibility into the acquisition path.
The machinery stays behind the scenes. Your team receives the qualified inquiries and performance support—not another technology platform to operate.
Performance only.
At any scale.
One inquiry, a controlled test, or sustained national volume—the commercial model stays simple. Banner Edge earns the next opportunity by delivering.
No minimum
No required inquiry volume, monthly budget, or minimum spend.
No setup fee
Campaigns and student flows are built in house with no separate charge—even if a campaign never launches.
No management fee
Optimization and weekly or more frequent conversations with our team are included.
Pause anytime
Month to month. No notice period beyond telling our team to pause.
04 PERFORMANCE BEYOND DELIVERY
The inquiry is the start.
Outcomes sharpen the work.
When partners share downstream performance, Banner Edge uses those signals to continually improve campaign decisions. The internal method remains proprietary; the goal remains visible—stronger student acquisition.
PROPRIETARY BY DESIGN We communicate what the performance signals accomplish without publishing the internal levers that create BEM’s competitive advantage.
Explore performance data + attribution ↗05 QUALITY + COMPLIANCE
Controls before,
during, and after.
Inquiry quality and compliance are designed into traffic sourcing, creative review, student experiences, validation, matching, and ongoing campaign monitoring.
Traffic validation
First- and third-party validation and fraud controls help protect campaign integrity.
Source vetting
Third-party traffic sources are reviewed before becoming part of an active campaign.
Creative review
Publisher creative is reviewed before launch and monitored once live.
Consent + matching
Approved consent language and campaign requirements remain part of the inquiry path.
Enterprise capability.
Never enterprise-only.
Banner Edge serves colleges, universities, OPMs, agencies, aggregators, and major education marketing companies. Most of our traffic reaches adult and online learners, and we also support ground and campus-based enrollment goals.
Any institution sizeOnline + campusFocused testsNational scale
06 STRAIGHT ANSWERS
CPL, clearly.
What does a client pay for?+
Qualified student inquiries delivered on a CPL basis. There is no separate software, campaign-build, management, or optimization charge.
Can you send traffic directly to our website under CPL?+
Yes. In a client-hosted CPL campaign, Banner Edge sends prospective-student traffic to your approved enrollment experience, but you pay only for qualified student inquiries—not for the clicks used to generate them.
How is that different from the CPC platform?+
Under CPL, the qualified student inquiry is the billable outcome. Under the Banner Edge Self-Serve CPC Platform, every validated click delivered is billable and the client directly controls bids, budgets, schedules, and campaign status.
Does Banner Edge buy student leads?+
No. We buy traffic rather than third-party leads and use our owned-and-operated education properties to create student interest and qualified inquiry opportunities.
Is Banner Edge only for enterprise universities?+
No. We work with schools and partners of every size, with no minimum inquiry volume or spend.
Can we begin with a small test?+
Yes. Start at the volume that makes sense, evaluate performance, and scale when the results support it.
Can we pause immediately?+
Yes. CPL campaigns are month to month, and there is no notice period beyond telling our team to pause.
Do we need to replace our technology?+
No. Banner Edge technology operates behind the scenes. We work with approved delivery requirements and existing partner systems.
Start at your scale
Define qualified.
We’ll build from there.
Tell us who you want to reach, what makes an inquiry valuable, and how you measure performance. We’ll tell you where Banner Edge can help.
Discuss qualified inquiries ↗