Combatting Fraud Across the Digital Landscape

Nothing makes an online marketer cringe more than hearing the word ‘fraud’. It’s also a word that gets thrown around so flippantly it makes the term ‘fake news’ sound nuanced. So, what does ad fraud mean? Well the simple answer is nothing. By itself, ‘fraud’ or ‘getting frauded’ requires an explanation that warranted the use of its claim in the first place. At its most innocent, it means the client simply wasn’t happy with the results of a campaign. At its worst, it could mean something quite malicious, such as bots that mimic human behavior, to click farms that comprise a group of low paid wage earners that click on ads, watch video ads or even fill out forms with bogus information. As a company that operates its own internal advertising campaigns, Banner Edge Media has been witness to all…