With over 80% of prospective college students researching Colleges & Universities online, the days of career fairs & high school recruiters are becoming a distant memory. Now days, schools understand that they have to make a name for themselves in the digital space to...

“Yeah, yeah, I know — artificial intelligence.” That’s likely the response you’ll get when talking about AI in 2018. With everyone from toddlers to seniors using Alexa, Siri, and customer service chatbots, it’s no wonder AI may soon begin to feel like old news—at...

This article was originally published on Forbes.com on September 26, 2017.Even though we haven’t quite hit the final quarter of 2017, you could say it’s been an eventful year in digital transformation. Just it was predicted at t this time, user experience (UX), big...

Every business owner deciding to start an online marketing strategy are faced with one monumental question, Search Engine Optimization (SEO) or Pay-Per-Click (PPC)? The answer is not as simple. Depending on your business, what conversion you are aiming to get and the...

Earlier this year, Banner Edge Media was named as one of Arizona’s top digital marketing firms as part of the Phoenix Business Journal’s annual ‘Best of List.’Full Story Here!

Just as the entire web is getting more visually oriented, so is email. Compelling images in an email is a way to catch your subscribers’ attention. Aside from still images, more marketers are now using videos in their emails. This is a trend that’s likely to explode...

While it’s more popular cousin Bitcoin continues to blow away stock market analysts, Blockchain may finally find its place in 2018. Gartner shows that as of February this year, blockchain was the second top search term on its website, increasing 400% in just 12...

Google has positioned itself in the English language as both a noun and a verb – let’s be honest here, that is a feat. The relevancy of Google within our daily lives has led to roughly 80% of consumers using Google to search for and influence the purchase of products...

A new study conducted by Forbes shows that marketers who invest more than 10% of their working media budgets in marketing performance measurement, or analytics, are three times more likely to exceed their growth plans by 25%. The high performers, who are more likely...

Email marketing is an old-standby in the realm of internet marketing and there’s a reason it hasn’t gone anywhere: it works.Your customers are in their inbox every day—several times a day. With email marketing you’re sure to reach them—which means more people through...

Performance marketing has completely changed the way companies advertise and sell products. It has also impacted the way we measure the success of marketing campaigns. In the past, attribution was nearly impossible. Performance marketing is just one of the areas that...